CPA Canada Business Monitor Infographic Project
An infographic for for a media release called the Business Monitor, a publication about the economic outlook for the coming year.
Chartered Professional Accountants of Canada (CPA Canada) is the national organization established to support a unified Canadian accounting profession. We represent highly qualified professionals who demonstrate an ongoing commitment to providing the highest standards of accounting, ethics and best business practices.
To come up with a concept to compare the 2015 Business Monitor economic outlook to 2016. Needed to be on brand and include both an optimistic and pessimistic theme. The stick figure used has been CPA Canada brand item for the past couple of years. The result is fairly self-explanatory.